July 8, 2019 – Vantage Apparel has announced it’s the first supplier to fully integrate orders with BrightStores; offering a zero-touch experience for store owners and reducing production time to as little as 24-hour turnaround on decorated apparel orders.“The selling landscape within our industry has made a drastic shift into the world of eCommerce to meet the growing needs of buyers who want to shop online from a curated list of promotional products,” commented Rob Watson, Chief Digital Officer for Vantage. “Partnering with BrightStores to bring Vantage’s single-piece, on-demand decoration technology to the platform, eliminates the risk of over-buying and gives control to the user to purchase the style, size, and color they want.”

With apparel accounting for nearly 40% of total industry sales, according to research from the Advertising Specialty Institute 2018 State of the Industry report, it is important that buyers encounter the same experience as with online retail buying; from order acknowledgements to shipping notifications.