BIC North America Enters Apparel Category With Exclusive Hanesbrands Partnership

July 9, 2019 – BIC Graphic NA and HanesBrands have announced a new partnership, adding apparel to the promotional supplier’s extensive hardgoods range of promotional products. An assortment of 70 best-sellers from top brands in the HanesBrands portfolio are part of the launch, including Champion®, Gear for Sports®, ComfortWash™ and Alternative®.

This launch marks the return of Gear for Sports® apparel in the industry. The corporate, resort and bookstore-apparel brand that features value-oriented, innovative, lifestyle apparel within the promotional space. Twelve Gear for Sports® styles included in this launch are exclusively available through BIC Graphic NA, as well as nine Champion® garments.

“Now is the right time for us to bring apparel into our product assortment, and adding popular, on-trend brands like Champion® and Alternative® through HanesBrands makes perfect sense,” said Melissa Ralston, chief marketing officer at BIC Graphic NA. “This partnership is especially exciting because both our companies are aligned on providing high-quality branded merchandise backed by respect for safety and social responsibility.”

“At HanesBrands we value environmental stewardship and corporate citizenship as much as we are committed to providing comfortable garments for our customers,” said Rachel Newman, vice president and general manager of HanesBrands Activewear. “We are excited to partner with BIC Graphic, a leader in responsible sourcing and ethical business practices, to expand our network within the promotional products industry.”

BIC Graphic NA has worked closely with the team at HanesBrands over several months to eliminate pain points that distributors typically experience when ordering promotional apparel. The supplier is bringing in a carefully curated selection of best-sellers and exclusive styles from each brand with a simple pricing strategy and centralized shipping. All printing will be done through approved printers to ensure high-quality imprints best-suited for each item. This partnership positions BIC Graphic NA as a one-stop solution for promotional apparel, simplifying the process for their customers.

“We are very excited to provide this one-invoice solution to the market in partnership with HanesBrands,” said Lauren Gantz, BIC Graphic NA senior product manager for apparel. “With this collection of brands, we are able to provide a solution for any apparel need. With products in 9 out of every 10 homes, Hanes® is a powerful brand that gives end users confidence in their purchase decisions. The Champion® brand is on fire and has seen a great resurgence in the retail market. It is a brand that many customers are asking for. And we are excited to bring the great product line of Gear for Sports® to the market.”