July 3, 2025 – Stormtech Performance Apparel is pleased to announce the appointment of Lianne Macrae as Eastern Sales Manager, effective July 7th, 2025. brbr
 
With over 20 years of experience in the corporate headwear and apparel industry, Lianne brings a wealth of knowledge in sales leadership, customer engagement, and strategic growth.  She is widely recognized for her ability to lead high-performing teams and cultivate meaningful relationships. brbr
 
Based in Montréal, Lianne also offers a strong understanding of regional market dynamics and cultural insights that will be instrumental in supporting Stormtech’s continued expansion across Québec and the Maritimes. She will work closely with Stormtech’s regional sales agencies, Agence NORDIQ and EAST RIDGE, to enhance the customer experience and drive growth in the Eastern region. brbr
 
Lianne joins Stormtech at a key moment in our growth strategy, as we prepare to open our new Eastern Distribution Center in Toronto this Fall—an initiative aimed at enhancing service levels and delivering a simple and trusted customer experience for Distributors across Canada. brbr
 
“We are thrilled to welcome Lianne to the Stormtech team,” said Chris Turner, VP of Sales. “Her deep industry experience, leadership capabilities, and customer-centric approach will be key as we deepen our commitment to our customers in Eastern Canada.”