February 26, 2020 – Gildan announced the launch of a multi-year partnership with the Beale Racing team, featuring Gildan® as the primary sponsor while also providing visibility to the American Apparel®, Comfort Colors® and Prim + Preux® brands.

As part of the partnership, Beale Racing will advertise Gildan’s brands on cars, uniforms and all merchandise during 30 plus race events across the United States. “We are excited to partner with Beale Racing once more to strengthen the visibility of our brands and continue to position our apparel as a preferred choice in the motorsports industry” says Mike Hoffman, President, Sales, Marketing and Distribution, for Gildan. “We are proud to be associated with a highly successful and respected team and I look forward to a winning partnership” he added.

“For many years, Gildan has been a trusted supplier for our team” said John J. Beale, owner and driver for Beale Racing. “We are thrilled that Gildan chose to partner with us again to promote its brands to our fans” he added.

The sponsorship will support Gildan’s marketing and sales objectives of pursuing continued awareness and growth in the imprintables and retail apparel industries.