March 22, 2019 – Stormtech Performance is pleased to announce the launch of their 1:1 Initiative, an exciting philanthropic program that helps introduce at-risk youth to outdoor adventure.
Stormtech wants everyone to experience their love of the outdoors. This is why, Stormtech will be donating 1% of its total global sales, in the form of much needed apparel to partner organizations.
Stormtech Founder, Blake Annable, has been a driving force behind the initiative.
“The 1:1 Initiative is an exciting milestone for Stormtech. We have supported local partners such as Street2Peak in an informal capacity for quite a few years now. This expansion will help us reach even more youth to experience the joys of the outdoors while accessing quality education. We have an unwavering desire to make a positive impact, support those around us, and help our communities thrive,” said Annable.
To kick start the initiative, Stormtech has partnered with two British Columbia-based organizations – Take a Hike Foundation and The Street2Peak Project – and are currently in the process of identifying further Canada and US-based foundations.
Take a Hike is a full-time alternate education program that engages vulnerable youth aged 15-18 through a combination of academics, therapy, adventure-based learning and community involvement in British Columbia. The program’s goals are to minimize barriers to learning, address personal issues, and help students achieve greater social and academic success.
“Being able to provide clothing and gear to our youth is an integral part of our success. We want to show them care, respect, and commitment to their well-being. Partnering with Stormtech, allows us to take our students on incredible journeys, where we can focus on learning and personal growth, while providing high-quality gear that they feel comfortable in.” Says Sevan Kadian, Program Support Coordinator.
The Street2Peak Project was born in the Downtown Eastside of Vancouver, BC in 2013 with the idea of giving disadvantaged youth an opportunity to explore the world. This 10-year project 15 youth train year-round in preparation for five major international explorations on five different continents. In 2015, Street2Peak climbed Kilimanjaro and explored the Serengeti. In 2017 Street2Peak trekked through the wilds of Patagonia and the Southern Andes. Their next expedition in 2019 will be towards the Southern Cross and explore the vast topography of New Zealand.
“Stormtech and Street2Peak have formed an amazing partnership. When Street2Peak was getting outfitted for our Kilimanjaro expedition, Stormtech was the first sponsor to step up and offer these kids the technical gear needed for such an adventure. Ever since then, Stormtech has provided any clothing items we’ve needed – from rain pants, to waterproof shells, thermal hats to gloves. They treat our students like their most valued customers. For those in the know, if you don’t have the gear, you’re hooped. Stormtech has always had our backs,” says Trevor Stokes, Teacher – The Street2Peak Project.
Stormtech is in search of additional organizations to join the 1:1 Initiative. Do you know a local organization that could benefit from quality outdoor apparel for their members? The application criteria includes the following: a registered non-profit charity, youth-based (21 years and under), outdoor-based adventure and education, located in Canada or the US.
To follow the progress or to apply to the 1:1 Initiative, visit: https://distributor.stormtech.ca/pages/1-1-initiative