April 8, 2025 – McCabe Promotional Advertising named Steve Pons as the company’s Chief Executive Officer. Pons had previous roles at Staples Promotional Products Canada, as well as Accolade Promotion Group.

“Steve’s leadership and expertise in scaling businesses within the promotional products industry make him the ideal choice to take McCabe into its next phase of growth,” said Jamie McCabe, president of the London, ON-based promotional marketing firm. “His track record of innovation and leadership that motivates through fun aligns perfectly with our purpose of creating meaningful connections with branded merchandise.”

“I’ve been incredibly impressed by the people at McCabe,” Pons stated. “I’ve always respected McCabe as a company that operates with great integrity and a clear purpose. There is a strong foundation here, and I’m excited to build upon it with the team.”