March 14, 2025 – S&S Activewear has officially integrated all alphabroder apparel products into its U.S. website, marking a major milestone in the company’s ongoing transition to a unified brand. As part of this strategic move, the alphabroder name will be phased out, with the U.S. rebranding set for completion in July and the Canadian transition wrapping up by early April. brbr

This integration follows S&S Activewear’s landmark acquisition of alphabroder last year—one of the promotional products industry’s most significant mergers. By combining two industry giants, S&S aims to streamline operations, enhance customer experience, and reinforce its market position. brbr

Looking ahead, the company is exploring a broader brand evolution. “By merging the strengths of both organizations, we are assessing ways to refine our brand identity and further elevate our value to customers,” S&S shared in a statement. brbr

This transition underscores S&S Activewear’s commitment to innovation and growth, ensuring a seamless experience for customers as it continues to shape the future of the promotional apparel industry.