June 2, 2026 – S&S Activewear announced the appointment of Enrique Escalona as Vice President, General Manager of Canada. In this role, he will lead the company’s Canadian business end-to-end, driving strategy, alignment, and execution as S&S doubles down on its commitment to the Canadian market through continued investments in leadership, customer experience, and operational growth. brbr
Escalona joins S&S this month with more than 20 years of commercial and operational leadership experience across Canada and Mexico. Most recently, he served as Vice President of National Field Sales at Bimbo Canada, where he led a national sales organization, and a large network of independent distributors, serving customers from different channels nationwide. Throughout his career, he’s built expertise leading national sales organizations, optimizing commercial operations, and aligning cross-functional teams to better serve customers and support business growth. brbr
“Enrique is a proven leader with deep experience building high-performing teams and leading commercial excellence,” said Toby Whitmoyer, Chief Commercial Officer at S&S Activewear. “His track record of driving results, combined with his customer-centric approach and operational expertise, makes him the ideal leader to guide our Canadian business through its next chapter of growth.” brbr
Escalona will be responsible for advancing S&S Activewear’s strategic priorities in Canada, strengthening alignment across North America, and ensuring the company continues to deliver exceptional service and value to customers nationwide. He succeeds Craig Ryan, a respected industry veteran who recently announced his retirement after a distinguished career. Ryan has played a pivotal role in the growth and development of S&S’s Canadian business. brbr
“I’m excited to join S&S as it continues to invest in its Canadian business and strengthen support for customers across the market,” Escalona said. “S&S has built a strong foundation in Canada, and I look forward to working alongside the team to deepen customer relationships, drive operational excellence, and help accelerate the company’s next phase of growth.” brbr
Escalona’s appointment comes as S&S increases its investment in Canada as part of a broader strategy to strengthen its market position and support long-term growth. As part of this commitment, the company is continuing to optimize customer coverage, strengthen its sales organization, increase alignment across North American operations, and invest in capabilities that will enhance service, improve efficiency, and support future growth. brbr
“Canada remains a key growth market,” Whitmoyer said. “We’re investing in the leadership, infrastructure, and capabilities needed to better serve our customers today and well into the future.”