August 6, 2024 – S&S Activewear announced that it has reached an agreement to acquire alphabroder, a leading distributor of trade, retail, apparel brands and branded products. The combined company will unite two premier branded apparel distributors to better serve customers and suppliers across the diversified corporate and consumer markets.
Together, S&S Activewear and alphabroder will provide customers with greater choice of products and access to an enhanced portfolio of premium brands across apparel and branded product categories. As part of the transaction, S&S Activewear intends to make significant investments in technology, the integration and expansion of its sales force, its supply chain and distribution capabilities, and the employee experience to create an organization that delivers significant benefits to its customers and industry partners. The combined business will allow customers – and ultimately end-consumers – to benefit from faster, more accurate order fulfillment and increased inventory across in-demand categories, while improved delivery and transportation logistics support significant savings in carbon emissions.
“We are pleased to reach an agreement that unites two great companies and positions the S&S Activewear and alphabroder family of employees, customers, and vendors for long-term growth,” said Frank Myers, S&S Activewear CEO. “With the addition of alphabroder’s dedicated and experienced employee base, strong portfolio of brands and distribution capabilities, we will not only expand our product offering, but will also accelerate our investment in the customer experience, including our marketing, technology and supply-chain capabilities. Building on S&S Activewear’s 35-year track record of growth, we look forward to welcoming alphabroder to the organization while continuing to strengthen our win-win relationships with our industry partners.”
“We are thrilled to have found a partner in S&S Activewear that shares our customer- centric approach and commitment to investing in the brands, infrastructure and teams needed to build and strengthen successful long-term relationships,” said Dan Pantano, alphabroder CEO. “alphabroder has created one of the industry’s leading brand portfolios, and together with S&S Activewear, will benefit from an even stronger and deeper supply-chain network backed by integrated marketing and order fulfillment capabilities.”
S&S Activewear and alphabroder serve as a link between apparel and product manufacturers and a diverse set of customers in a rapidly evolving market, including apparel decorators, promotional product distributors, online retailers, team dealers and lifestyle brands. The combined company will focus on delivering greater value and market choice to customers and suppliers of all sizes.