June 24, 2025 – SRG is proud to announce the appointment of Melanie Langille as the new VP of Sales, Promobilia, a leading division within SRG dedicated to delivering unique and impactful factory-direct solutions to over 10,000 distributors across North America.

Melanie brings over 20 years of experience in the promotional products industry, with a distinguished track record in partnering with distributors to drive growth and deliver award-winning solutions. Prior to this appointment, she served as Vice President of Sales at SRG, where she led strategic initiatives across multiple business units and strengthened the company’s distributor network.

“I’m honored to step into this new role and grateful for the trust SRG has placed in me.” said Melanie Langille. “I’m very excited for what lies ahead!” Throughout her career, Melanie has been known for her strategic vision, customer-first mindset, and ability to elevate teams. She previously held leadership roles where she spearheaded successful distributor programs and executed go-to-market strategies that strengthened brand presence and delivered measurable results.

Merrick Falkenstein, Chief Revenue Officer at SRG, added: “Melanie has been a driving force within SRG, and her insight into distributor needs is unmatched. Promobilia is poised for continued growth under her leadership, and I couldn’t be more excited to see where she takes the brand next.”