In preparation for the inaugural Imprint Canada Virtual Trade Show, September 9 & 10, a trial event was held July 14th, allowing attendees a one-stop venue to communicate with and explore exhibiting suppliers’ product/services offerings, all while providing an opportunity to provide critical feedback to ensure that the fall event meets buyer needs. The input collected has already resulted in changes to improve the attendee experience.

This rehearsal event welcomed 331 companies along with nearly 50 suppliers. Post-event surveys revealed tremendous enthusiasm for virtual events, both as a necessity during COVID, but also to complement physical Shows when safe to return to traditional industry gatherings.

Registration will open August 4 for the Fall Show. Those of you who registered for the July pop-up are already processed for the September event. Watch for your e-mail invitation or visit icvirtualshows.com to sign up.

Below are just some of the comments provided by attendees:

“I was able to have three instant Zoom meetings which was great.” – Brent Stevens, Top Notch Promotional Products

“My first time (doing) anything like this. It was better than I expected.” – Steve Michenko, S&V Advertising   

“The concept was great!” – Monique Windjack, Midwest Sportswear Workwear & Safety

“It was nice to be able to find everything in one place.” – Heidi Brignall, JBN Promotions, Inc.

“It was interesting to do the trial run and having the suppliers all in one place virtually. It’s certainly not the same as being able to so physically see the product or speak with reps in person, but for now this is the next best thing.” – Janice Pritty, Signlink Graphics

“Great seeing new products and being able to link with suppliers.” – Graeme Dawes, Elite Promotional Marketing

“I discovered two new items that I posted on our Facebook and immediately got TWO orders!” – Ashleigh Eldridge, Needham Promotions, Inc.