March 27, 2025 – The Western Imprint Canada Show announced today that it will be unveiling the Alberta Promo Rep Trail. This special promotional products section is exclusively for multi-line reps to showcase their goods in a table-top format, complementing the existing full-size exhibit booth portion of the Event. The Show will be held September 19 & 20, 2025 in Calgary, Alberta. brbr

“The Calgary Show will retain its traditional exhibit booths featuring the industry’s top suppliers,”  said Show Manager Tony Muccilli. “Due to increasing demand, we will now also designate a portion of the Show floor for multi-line promo reps to have table-top displays. This will allow the reps to highlight the lines they represent, and to lead customers to visit the exhibitor booths for a wider selection available to promo buyers.” brbr

This new Show vision provides the optimum solution for buyers, removing any limits on the suppliers they can see at any one event. Attendees will now be able to see multi-line reps that they previously saw at smaller, table-top shows which offered limited audiences. The Western Imprint Canada Show’s Alberta Promo Rep Trail brings all brands together under one roof, welcoming the largest pool of buyers in western Canada. brbr

“Discussions with some of the most respected promo distributors in western Canada was the catalyst for this decision,” said Muccilli. “The addition of the Alberta Promo Rep Trail is the optimum solution for western buyers, having all suppliers under one roof, making the Western Imprint Canada Show a ‘one-stop shop’ for their promotional needs.” brbr

For further information, please contact Tony Muccilli at tony@imprintcanada.com