November 24, 2024 – Ecorite is excited to announce Nico Falco as its new director of sales. With nearly 15 years of experience across the promotional products industry, Falco has held sales leadership roles at Starline, Spector & Co., Martini-Vispak, and Universal Links.

In his new role, Falco will spearhead strategic initiatives for Ecorite’s inside and outside sales teams, collaborating closely with other departments to drive the company’s overall sales goals.

“Nico has a proven track record of driving growth, building high-performing teams and fostering lasting client relationships,” said the company. “His expertise in strategic sales planning, market expansion and team leadership, will be invaluable as we continue to elevate our sales strategies and further strengthen our position in the market. … We’re confident that his leadership and vision will help propel us to new heights of success.”

Falco’s appointment follows the retirement announcement of Alex Jovetic, Ecorite’s long-serving vice president of sales and marketing, marking a new chapter in the company’s growth journey.