HomeNewsAttraction and Jameo Unite to Innovate in Apparel Customization

Attraction and Jameo Unite to Innovate in Apparel Customization

November 3, 2024 – Attraction Inc. is proud to announce the acquisition of Jameo, a pioneering company specializing in hyper-customization of apparel through its innovative online platform. This strategic union marks a crucial step for Attraction Inc., which will enhance its customization offerings while maintaining its commitment to sustainable practices.“We are extremely excited about collaborating with Attraction,” said Bruno Renaud, co-founder of Jameo.

“This partnership allows us to combine our customization technology with the manufacturing expertise developed by Attraction over the past 45 years. Together, we will push the boundaries of what we can offer to our respective customers.”Sébastien Jacques, Vice President of Business Development at Attraction Inc., echoed Renaud’s enthusiam.

“The arrival of Jameo into the Attraction family will enable us to offer our business partners unique carbon-neutral garments in small quantities, delivered quickly. This is exceptional in our industry! The integration of new stakeholders also represents a fresh breath for the company, bringing in new and innovative perspectives,” Jacques stated.Current customers of both Attraction and Jameo can expect continuity in services, with exciting new developments on the horizon. The integration of Jameo’s customization platform within Attraction will be gradually rolled out in early 2025.

Read the full press release here.

S&S Activewear Strengthens Canadian Division with Key Leadership Appointments

February 4, 2025 - S&S Activewear, a leading technology-enabled distributor of apparel and accessories in North America, is reinforcing its commitment to Canada with significant investments in its Canadian...

Gildan Donates Apparel Worth $200,000 to FireAid Concert Benefitting LA Wildfire Victims

January 29, 2025 - Gildan is pleased to donate U.S.$200,000 worth of American Apparel® and Gildan® garments to FireAid, a concert benefiting those affected by the ongoing wildfires in Los Angeles, California. Shirts...

NATIONAL IMPRINT CANADA SHOW’S RECORD BUYER SUPPORT CATAPULTS INDUSTRY TO SOLID START FOR 2025, SOLIDIFYING EVENT AS THE #1 PROMOTIONAL MARKETING SHOW IN CANADA!

January 14, 2025 - The National Imprint Canada Show kicked off the Canadian promotional marketing industry year with its highest total attendance, despite inclement weather and poor driving conditions...