October 7, 2026 – The Authentic T-Shirt Company®/SanMar Canada has launched a new Coming Soon category on its website, giving Canadian decorators an earlier look at upcoming products and more time to plan for future opportunities. brbr
The new category was created in response to strong interest in upcoming styles showcased at tradeshows, where decorators have been eager to see what products are on the horizon. Now, that same early visibility is available online, making it easier to discover new products before they officially arrive. brbr
Promotional partners can now preview upcoming products, plan for what’s ahead and place back orders on select styles before they arrive. This gives decorators more time to map out upcoming projects, identify new opportunities and secure products ahead of their arrival, helping them prepare for future programs and get a head start on new product launches. brbr
One of the highly anticipated launches featured in the Coming Soon category is the Coal Harbour® BoardRoom Collection, an elevated bag collection designed for the modern professional. The collection has been generating significant interest at tradeshows and offers decorators an early look at one of the upcoming product launches from SanMar Canada. brbr
“The response we’ve seen to upcoming products at tradeshows has been incredible,” says The Authentic T-Shirt Company®/SanMar Canada. “This new update gives partners a way to continue that conversation online, so they can see what’s ahead and be ready when new products arrive.” brbr
The launch reflects SanMar Canada’s continued focus on providing Canadian decorators with the product information and tools they need to plan their businesses with confidence. With new styles continuing to make their way into the product lineup, the Coming Soon category gives decorators a convenient way to discover upcoming products and prepare for future opportunities. brbr
Explore all Coming Soon now at www.sanmarcanada.com.