July 31, 2026 – The Authentic T-Shirt Company®/SanMar Canada is pleased to announce the addition of Steve Meldrum to its sales team as the new Regional Sales Manager serving customers throughout Eastern Ontario. brbr

With a strong background in customer-focused sales and relationship building, Steve brings a wealth of experience and a passion for helping businesses find solutions that support their goals. Throughout his career, Steve has developed a reputation for understanding customer needs, providing reliable support, and building trusted partnerships through honest, thoughtful communication and consistent follow-through. brbr

His customer-first approach and dedication to building meaningful relationships align perfectly with SanMar Canada’s commitment to providing exceptional service and support to its customers. For Steve, great customer service starts with listening and understanding what customers need to succeed. His approach is centred around being proactive, responsive, and dependable, ensuring customers have a trusted partner they can rely on. brbr

“I believe the best partnerships are built through trust, communication, and doing what you say you’ll do,” said Steve Meldrum. His goal is to become an extension of each customer’s team by understanding their business, helping solve challenges, and finding opportunities to support their success. brbr

Outside of work, Steve enjoys spending time with family and friends, staying active, travelling, and spending time on the golf course. Having grown up in Ontario and built his career across the province, he enjoys exploring local communities and looks forward to connecting with customers throughout Eastern Ontario and building lasting partnerships. brbr

Steve’s addition strengthens SanMar Canada’s commitment to providing personalized service and local support to customers across the country. Customers throughout Eastern Ontario can look forward to working with Steve for expert product guidance, event planning support, merchandising opportunities, product education, and marketing resources to help strengthen their business and drive continued success. brbr

Explore the Regional Sales Manager team across Canada and connect with the dedicated expert serving your area by visiting SanMar Canada’s  Contact Us & Locations page.