March 12, 2026 – The Authentic T-Shirt Company® / SanMar Canada has introduced ATC Authentic Colours™, a new garment-dyed apparel collection designed to deliver soft, lived-in comfort and expressive, sun-faded colour that feels authentic from the very first wear. brbr
Garment-dyed, enzyme-washed, and perfectly broken-in, Authentic Colours™ offers decorators and customers rich tonal depth, an ultra-soft hand feel, and reliable performance for custom decoration. Each piece is crafted from 100% RING SPUN cotton and finished with a tear-away label for private branding, creating an ideal canvas for customization. brbr
“Authentic Colours was created to give Canadian customers a fantastic garment-dye option backed by ATC quality, consistency, and reliability,” said SanMar Canada. “We wanted to capture the relaxed character people love in enzyme-washed styles while delivering the dependable inventory and print-ready performance decorators need.” brbr
By combining the character of artisanal garment dyeing with consistent shades across styles, Authentic Colours™ allows decorators to confidently build coordinated programs while maintaining the distinct aesthetic customers expect from garment-dyed apparel. The launch collection includes a heavyweight garment-dyed tee, ladies’ boxy tee, youth tee, and long sleeve tee, each designed with a modern relaxed fit and a naturally faded colour palette. brbr
To learn more about the collection, visit www.sanmarcanada.com