March 31, 2025 – SRG (formerly St Regis Group) a proudly Canadian- owned and operated leader in premium giftware and branded merchandise, is pleased to announce the appointment of Sergio Munoz as Senior Vice President of Sales, Canada. brbr

With over 20 years of experience in the branded merchandise industry, Sergio brings a well-rounded perspective shaped by his leadership on the supplier side and, most recently, 15 months on the distributor side. This dual exposure gives him a rare, inside-out understanding of the challenges distributor partners face, allowing him to anticipate needs, offer strategic solutions, and help drive results across North America. brbr

“Sergio is a powerhouse in our industry—strategic, passionate, and deeply respected,” said Mark Waisbrod, Chief Executive Officer at SRG. “His insight into the distributor world, paired with his supplier-side expertise, makes him a tremendous asset to our team and our customers.” brbr

“I’ve known Sergio for over 20 years,” added Merrick Falkenstein, Chief Revenue Officer. “His drive, integrity, and instinct for building relationships are unmatched. We’re excited to welcome him to SRG.” brbr

Founded in 1999, SRG is a Canadian success story—crafting exquisite, customizable awards and branded merchandise with timeless design and modern flair. The company continues to lead with premium brands, innovative packaging, and a firm commitment to sustainability and corporate responsibility. brbr

“I’m thrilled to join SRG, a company I’ve long admired for its grit, growth, and Canadian roots,” said Munoz. “As a proud Canadian myself, I’ve had the pleasure of working with incredible people from coast to coast—and I can’t wait to get out there and reconnect. Having worked closely with distributors, I know their challenges—because I’ve lived them. That perspective gives me the tools to help them succeed. I’m energized and ready to deliver smart, strategic solutions that move business forward.” brbr

Sergio was honoured as the recipient of the 2024 Robert L. Scott memorial award by Imprint Canada. With a strong background in drinkware, stationery, bags and premium gifting, Munoz is ready to step in and lead with impact—supporting SRG’s continued momentum across Canada and beyond.