December 11, 2020 – This week’s Holiday 2020 Pop-Up edition of the Imprint Canada Virtual Trade Show — which ended yesterday — welcomed 443 buyers, taking time from their busy holiday season to network and connect with exhibitors, view year-end offerings and have a sneak peak of some early 2021 product releases.

Exhibitors enthusiastically utilized the new in-booth Community technology, enabling them to send meeting request invitations to registered buyers and have live text and video chats in their booths.

“We were pleased to see exhibitors embrace the new Community enhancements,” said Tony Muccilli, Show Manager. “We will continue to keep pushing the envelope on technology and are already in discussion with our platform developers to improve the system’s capabilities even further, in order to continue getting our industry back on track! “Our exhibitor-friendly and industry-leading booth adaptability/customization options will continue to make exhibiting as easy as 1, 2, 3.”

The Holiday Pop-Up Show offered limited hours (12 p.m. – 3 p.m. each day) to accommodate in-season exhibitor and buyer schedules, with several requests received from attendees to extend Show hours yesterday.

Our three 2020 virtual events (July, September and this week’s) saw a total of 1,611 attendees and 21,847 booth visits. This tremendous response bodes well for the industry’s outlook in the new year.

Looking forward, IMPRINT CANADA will continue to serve as the industry gateway for supplier/buyer interaction, facilitating communication via its networking events, publications and digital/social platforms.

The 2021 National Imprint Canada Virtual Trade Show – “LAUNCH ’21”  will take place January 19 & 20, 2021, with additional bonus virtual pop-up events slated for February and March.