February 5, 2020 – alphabroder has announced it has acquired San Jose, CA-based Golden State Activewear.

alphabroder will carry and/or pick up all brands offered by Golden State Activewear except for Independent Trading Co. New brands to alphabroder include Mega Cap, Peter Grimm, Richardson, Sportsman, Valucap and YP Classics.

“As friendly competitors for nearly 30 years, we have gotten to know alphabroder very well and couldn’t be happier to join the team,” said Scott Prestine, president of Golden State Activewear. “Our shared commitment to our customers, employees and suppliers make us perfect partners.”

“Golden State has built an amazing business,” said alphabroder CEO Norm Hullinger. “We couldn’t be prouder to be partnering with Scott and Laurie.”

The Golden State team will largely remain in place. Founders Scott and Laurie Prestine will be taking on key roles within the alphabroder organization. Staff members also joining alphabroder include vice president of sales Stu Smith, sales representative Amy Carroll, customer service manager Lee-Ann Stanley and customer service rep Chris Beard.

alphabroder execs say that Golden State has built an outstanding business by focusing on the right assortment of products and excellent customer service. These tenets align very well with the supplier’s stated commitment to product assortment and deep inventory.