HomeNewsAttraction and Jameo Unite to Innovate in Apparel Customization

Attraction and Jameo Unite to Innovate in Apparel Customization

November 3, 2024 – Attraction Inc. is proud to announce the acquisition of Jameo, a pioneering company specializing in hyper-customization of apparel through its innovative online platform. This strategic union marks a crucial step for Attraction Inc., which will enhance its customization offerings while maintaining its commitment to sustainable practices.“We are extremely excited about collaborating with Attraction,” said Bruno Renaud, co-founder of Jameo.

“This partnership allows us to combine our customization technology with the manufacturing expertise developed by Attraction over the past 45 years. Together, we will push the boundaries of what we can offer to our respective customers.”Sébastien Jacques, Vice President of Business Development at Attraction Inc., echoed Renaud’s enthusiam.

“The arrival of Jameo into the Attraction family will enable us to offer our business partners unique carbon-neutral garments in small quantities, delivered quickly. This is exceptional in our industry! The integration of new stakeholders also represents a fresh breath for the company, bringing in new and innovative perspectives,” Jacques stated.Current customers of both Attraction and Jameo can expect continuity in services, with exciting new developments on the horizon. The integration of Jameo’s customization platform within Attraction will be gradually rolled out in early 2025.

Read the full press release here.

MONTRÉAL SHOW SHATTERS PREVIOUS ATTENDANCE HIGH, WELCOMING OVER 1,000 TRADE BUYERS!

September 9, 2025 - Le Salon National « Imprint Canada » returned to Montréal September 4 & 5, and saw 1,016 trade buyers come through the door to visit...

Gildan to Acquire HanesBrands in Definitive Merger Agreement To Create a Global Basic Apparel Leader

August 13, 2025 - Gildan Activewear Inc. and HanesBrands Inc. announced that they have entered into a definitive merger agreement under which Gildan will acquire HanesBrands. This transaction implies...

Two Leading Western Canadian Industry Events Unite to Deliver the Ultimate Trade Show Experience in Calgary

August 1, 2025 - Imprint Canada. is proud to announce an exciting new partnership that brings together two of Western Canada’s top industry events: the Calgary Wild Wild West...